Bad Monkey

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Design: Jamal Akbarov
Location: Uzbekistan
Project Type: Produced
Client: Lilu Tobacco
Product Launch Location: Uzbekistan
Packaging Contents: Hookah tobacco
Packaging Substrate / Materials: Paper
Printing Process: Flexography, Digital printing

Hookah tobacco is a specific product, which is used by teenage and middle aged people. The market suggests a lot of tastes and brands and our task was to create brand, which would be distinctive and more brave. We have researched competitors and based on the researching, created brand “Bad monkey” and active used this conception for packaging design. The bad monkey is a symbol of insolence. We tried to avoid classical graphic elements, which are used by competitors and created brand targeted for the right target audience.