Photography: Linda Laranja
Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Screen Printing and Offset
The design of Panceri’s Barbera wine label evokes the passage of time and seasons, crucial to the production of good wines. The illustration shows a clock and the four seasons – Pri, Est. Aut, Inv in their Italian abbreviations – with mountains in the background. Between summer and autumn, the grapes are harvested and the wine is produced, which flows through the clock, creating the shape of the base of a glass.
This wine has a limited number of bottles, so each label is numbered according to the year’s production. The label was manufactured with special paper and special finishings, adding even more value to this limited edition wine.
The golden screen printing and the textured paper makes the product feel even more valuable.