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Agency: B&W Graphic Lab
Designer: Ben Xu
Designer: Wei Hou
Location: China
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Soap
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

「BE WATER」 Water is an invisible thing, and it falls down to form a waterfall through gravity. This vertical force can wash your body clean, but also make you feel the peace of mind. This softness and cleanliness is exactly what we are looking for.

Falling from a high place is accelerated by the action of gravity, and finally falls vertically. All obstacles in the process will become smooth and smooth with the passage of time. Water is filtered and purified in this natural process, and the resulting spray has essential cleaning power. Waterfall has never had a unified form. We describe this natural phenomenon of Zen through lines, connect our inner world through the interpretation of graphics, and feel the consciousness filter brought by nature.

BE WATER the hand-made soap have three state of packaging, different graphical representation of the clean state, state of body and mind and clean body skin also is so, we hope that the user at the same time of foam can BE associated with the waterfall falling moment, the impact strength is in smooth WATER can give a person the psychological pressure to give, At the same time the process of foaming is also the process of releasing inner pressure, deep clean is the public lesson we all need to do.

B&W’s full name is to BE the WATER is intended to describe our is invisible, we need the container to the design expression is also carrying and hold, with the customer communication between smooth flow like WATER and have the strength, the waterfall final presentation is changed the nature of the foam, just like our design, from an idea began to slowly into WATER stream waterfall, And finally by the force of the guide of the fall aroused my endless spray.