Joyful Inside Oatmeal

Derrick Lin


Agency: Lucid Design
Creative Director: Amit Mirchandani
Creative Lead: Ritika Srikumar
Senior Graphic Designer: Priyanshi Khemka
Location: India
Project Type: Produced
Client: Joyful Inside
Product Launch Location: India
Packaging Contents: Probiotic Instant Oatmeal
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing, Foil Stamping

Packaging an oatmeal brand that loves your taste buds and your guts.

Joyful Inside is India’s first probiotic oatmeal brand. The project involved strategy, brand identity and packaging design for their first line of products.The ask was to create a breakfast cereal brand like no other- youthful without being childish, trustworthy without any asterisks, and something that no one had seen before. And that’s exactly what we did.