Cabernet Sauvignon – an Atlantic wine

Agency: My Créative Manager
Design Manager: Valérie COLACE
Location: France
Project Type: Produced
Product Launch Location: France
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

My latest wine label creation takes us to the South West, at the edge of the Atlantic Ocean. There, the waves dance frantically and bring with them powerful scents of iodine. The force of this perpetual movement reminds us every day that the human being is only a grain of sand in this immensity.

I create wine bottle labels because I know the immense work of the winemaker and the right dose of humility he needs in the face of nature which gives him rhythm. On the client side, I also know that it is never easy to choose the right wine from among the thousands of references; the visual of the label, despite good knowledge, remains our first reference point: it must attract us while reassuring us. For me, it is also the link between the world of wine and that of printers and graphic designers. The work of the winegrowers joins the attention paid to this tiny paper insert which will receive the care of the graphic designer and the printer. I like this beautiful union of trades.