Caruso Coffee

Derrick Lin


Agency: Nici Branding Studio
Creative Director: Victoria Ponce
Location: Ecuador
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

This is a luxury coffee called café de altura cultivated in one of the richest areas of Ecuador, Ibarra for coffee cultivation.

This packaging is meant to highlight elegance and the best quality in flavor you can find. This brand is meant to Evoque all those special moments you enjoy while having coffee like reading a good book, writing while being inspired or sharing a wonderful conversation with someone you love. With this packaging we promote the consumer to evoke all his senses: eyes, sight, smell, hearing and touch to enjoy this coffee at its fullest.

What’s Unique?
It evoques elegance and transforms the way we see coffee by using the whole coffee leaf instead of the bean for the brand. The colors and imagery evoque immediately to a space of comfort, luxury and joy.