Al Dokki St, Giza District, Giza Governorate, Egypt

Agency: Trust Advertising Agency
Graphic Designer: Mahmoud Mahrous
Location: Egypt
Project Type: Produced
Client: Cecelia fashion
Packaging Contents: Clothes, apparel
Packaging Substrate / Materials: Cardboard

Cecelia is a high fashion clothing brand especially for women that works with classical and timeless concepts of the huge woman’s clothing universe, using techniques that combine refinement and convenience. With this project, the company wanted to be visually positioned as the biggest international brand in the segment. The challenge was to build a visual identity with a feminine, minimal personality and elegance without being as trendy as fast-fashion clothing brands.

Unique as you. ̎ Fashion is one of the main tools of female empowerment. Able also to raise confidence and security. And that is what the brand is inspired from, to bring satisfaction to women through a positive and pleasurable experience of buying a new look. To make them feel elegant and confident and make them feel how much they are unique when wearing the brand.