Fieldwork Brewing

Design: Kate Guo
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium
Printing Process: Digital printing

The goal of this project is to examine the marketing and branding of a product line through packaging. I chose Fieldwork Brewing, an independent boutique beer-maker, and rebranded their products. The design was created to stand out in the current market and draw the consumer’s eye. The packaging also showed a clear hierarchy and displayed all legal information in a legible fashion.