Design: CUBA Branding
Location: Russia
Project Type: Produced
Client: Rosinka Company
Product Launch Location: Europe
Packaging Contents: Juice

CUBA Branding upgraded the visual image of the Frutmotiv (the brand of juice drinks, created by the agency’s team in 2010 for one of the flagships of the non-alcoholic products market in the Russian Federation – Rosinka Company).

During eleven years of presence on the market, Frutmotiv has gained a stable position and became one of well rated leaders in the best-selling brands in the category (according to the analytical company Canadean). The Frutmotiv brand is represented in all major retail chains and covers more than 70% of retail trade in the Russian Federation. According to the latest research of consumer preferences, Frutmotiv is ranked third in the rating of knowledge and purchase among other brands of juice drinks. Frutmotiv fits perfectly to the healthy habits of modern people: it contains exceptionally pure drinking water, natural fruit juices, natural flavors and a minimum of sugar. Juice soft drinks, supporting an active lifestyle as part of a balanced diet are a global trend in healthy products.

One of the main tasks assigned to our team was a goal to add visual purity, following modern trends without changing the visual image of the brand and the main brand attributes and values. Evolutionary restyling has improved the brand’s identity and packaging design. The brand logo, food zones, labels, technical texts and barcodes werereexamined and updated. Also, our team developed new brandline positions and a set of marketing materials for brand relaunch.

The newly designed brand’s products are already on sale throughout the Russian Federation and neighboring states.

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