Trupaint by Behr

Design: Manishka Khanna
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Paint
Packaging Substrate / Materials: Paper

Behr Paint Company is one of the largest manufacturers of paints in the United States that actively embraces quality and innovation to bring the industry and its customers the very best products and services. Their bold entrepreneurial spirit and their commitment to integrity and to doing the right thing have been the cornerstone of their success since 1947.

The design objective was to create a new line of products of sustainable powder paint packaging for Behr under its new sub-brand, “Trupaint” which communicates the values of Behr and establishes a more unique and sophisticated look for their new eco-friendly product line. These Sustainable Powder Mix House Paints are Non-VOC, Biodegradable, and contain no harmful ingredients for the environment.

What’s Unique?
The packaging is made up of recycled and eco-friendly paper material. The paint boxes are reusable, are inverted on the inside for a better holding grip and the individual paint color on the inverted panel not only makes the manufacturing cost-friendly but also makes the paint bottle color easy to identify from a far distance at a store shelf.