Bivoj sausages

Derrick Lin


Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: BIVOJ a.s.
Product Launch Location: Global
Packaging Contents: Sausages, hoz dog
Packaging Substrate / Materials: Vacuum sausages pack
Printing Process: Offset, Flexographic

Our goal with this packaging design was to create a unique and distinctive product. While the competition was at that time either conservative or lacking any creative design, we have managed to give our client a head start in retail. The packaging design concept works with creative themes combining playful illustration elements with food and ingredient photography.

What’s unique with this packaging project was the original sales strategy to create more designs for the same project, so that the consumer can be treated with different ideas each time he buys the product.