Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: BREADWAY a.s.
Product Launch Location: Global
Packaging Contents: bread
Packaging Substrate / Materials: plastic foil
Printing Process: offset
The success of packaging projects is often down to the close collaboration with the print house and the overall consistency and quality of all the processes we managed. In fact, the journey of our crisp packaging started at displays and test prints, continued through the photo studio, the printer, and ended up on the shelves of your favorite establishments and on your desk.
Breadway is a Czech bakery company that artfully combines honest tradition and modern technological processes. It is currently a supplier of frozen bakery products to the Czech pre-shops of the Lidl, Tesco and Kaufland chains, where the products are baked and sold fresh. Since 2019, they have also been supplying the outlets with ready-packed products, with the packaging de-signing of which they asked us to help them.