Inexcusable Labels

Posted on

Derrick Lin


Agency: Artplan Sao Paulo
Executive Creative Director: Alessandro Bernardo
Creative Director: André batista
Creative Director: Carla Cancellara
Art Director: André Ignatiuk
Copywriter: Zeca Pinto
Copywriter: Chico Lucas
Illustration: Black Madre
Location: Brazil
Project Type: Produced
Client: Detran SP
Product Launch Location: Brazil
Packaging Contents: Beer

Inexcusable Labels.

Tattered excuses, such as “I ate liquor bonbons” or “I swallowed some mouthwash”, used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.