Krampus & Friends

Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: VENHEL s.r.o.
Product Launch Location: Global
Packaging Contents: Appledrink, bio, tea
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital print

We love the simplistic packaging design so much, especially when it comes to typography-based concepts. When designing a series of packaging labels for organic apple drinks, we used crude, dadaistic typography with powerful color combinations, while taking into account the feasibility of the digital print process. This packaging design became popular among consumers shortly after it was launched.

What’s Unique?
The unique aspect of this packaging design is its aesthetic purity, looking back for inspiration in traditional printing processes.