Raw Living

Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Product Launch Location: Global
Packaging Contents: raw nut spreads
Packaging Substrate / Materials: peanutbutter jar, glass jar
Printing Process: digital print

Some days at work are simply better than others. Especially when you can work with fantastic products. The product line of the raw nutty spreads from France is unbelievably delicious. Our task was to deliver a premium packaging design. We decided to deliver a solution based on minimal graphic elements and premium paper selection, as it gives the overall packaging a premium touch.

What’s Unique?
An honest approach during the production is something we tried to follow during the creation of the graphic design. We delivered the complete service including consulting the choice of the paper and the print service. We tried to accomplish the elegant, premium, and traditional design.