Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: VENHEL s.r.o.
Product Launch Location: Global
Packaging Contents: bio, snacks, biscuits, glutenfree
Packaging Substrate / Materials: plastic, paper
Printing Process: offset
When we were creating the packaging design for the tasty organic private label biscuits, we tried to take the simplest route possible. We wanted the design to feel current while referencing the traditional approach to graphics in this segment. This way, consumers can enjoy their favourite biscuits and crackers with the sense of reward that comes with them.
The segmentation for BIO is less noticeable and becomes part of the tasty typography in the logo. The organic origin of almost all ingredients and the absence of many typical allergens are a given with such a high-quality product.