Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Concept
Packaging Contents: Industrial, non-food
Packaging Substrate / Materials: Paper cement bag
Printing Process: Offset
It’s not always about food! Who says you can’t make great packaging for a sack of cement? We enjoyed working on this concept as the result appears vividly recognizable. We have chosen diagonal lines and high color contrast which suits the segment and product very well.
The packaging design is only a part of an entire corporate identity, which has evolved from it afterward.