Derrick Lin

Global

Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: BUDIŠ a. s.,
Product Launch Location: Global
Packaging Contents: water
Packaging Substrate / Materials: PET bottle
Printing Process: Flexographic

We’ve been asked to deliver a visual concept for packaging adaptation in response to the covid crisis. Our client offered a supply of water for first responders and wanted to have the message communicated on labels as well. We have delivered a quick and clear solution to this packaging design adaptation.

What’s Unique?
We appreciated the kindness and support of our clients to those in need. We are convinced that it was not a publicity stunt, but a display of empathy in the face of the pandemic.