Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: BUDIŠ a. s.,
Product Launch Location: Global
Packaging Contents: water
Packaging Substrate / Materials: PET bottle
Printing Process: Flexographic
We’ve been asked to deliver a visual concept for packaging adaptation in response to the covid crisis. Our client offered a supply of water for first responders and wanted to have the message communicated on labels as well. We have delivered a quick and clear solution to this packaging design adaptation.
We appreciated the kindness and support of our clients to those in need. We are convinced that it was not a publicity stunt, but a display of empathy in the face of the pandemic.