Design: Ksenia Ovchinnikova
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Packaging Contents: Spray acrylic paint, aerosol
Packaging Substrate / Materials: Aluminium
Printing Process: Ultraviolet printing
“Fu” is what you see after censoring a popular swear word.
For packaging, instead of asterisks, they cover part of the abusive word, a trace from a spray paint can was chosen. The packaging idea and the Fu’ brand are based on this technique. The packaging itself reflects the general shocking and defiant mood of graffiti art. The color of the strip from the spray can on the word is a designation of the color of the paint, which allows you to immediately understand and select the desired product. To indicate the color, each can has its own unique trace (on the front and back side), which also allows you to immediately understand the features of this paint.
In addition to packaging with paint, a plastic bag and a set of stickers were also designed.