In an oversaturated market it can be hard to stand out on the shelves. Bloc Choc are a set of bars that are interactive. The bar you can colour in yourself – made for your mind and mouth – who said colouring was just for children? Colouring has proven to reduce stress and anxiety, Bloc Choc is a simple honest brand using only two colours to not only help the environment by using less ink but also to encourage creativity, especially in a world bombarded with technology.