Vitoni Spritz

Vitoni is a new ready-to-drink light aperitif inspired by the traditional Italian spritz of the 1950s. Made only with white wine and tonic water, its authentic taste is perfect to be enjoyed as the lighter alternative to the usual spritz. As part of our strategic consultancy, we formulated a straightforward insight: Vitoni values lightness above all: the lightness of spirit, of heart and of taste. This concept allowed us to better define the brand essence and its positioning on the market as the Aperitivo Leggero Italiano (the Light Italian Aperitif).

After this analytical preliminary phase, made in close collaboration with the client, we synthesized Vitoni’s identity and core values into visual and verbal expressions. The label presents the vintage heritage of the brand, presenting it to a young audience sensitive to design, health, authenticity and quality. The simple and clean design, with a touch of retrò aesthetic, creates a bold personality that stands out in today’s crowded communication landscape.

Aside from the brand identity and its manifestations, CAROSELLO conceptualized a communication strategy named Quartiere Aperitivo, Vitoni’s guide to the coolest neighborhoods in Italy and Europe. To launch this journey, CAROSELLO produced the imagery and copywriting for the first chapter, Milano Navigli.