Georges Briard

Georges Briard was an eclectic high-end homeware company founded in 1947. Well known for its unique approach to glassware, dishware and everything in between, the brand was inspired by eastern Europe folk craft, the avant-gardes, popular culture and traditional decorative motifs. From the 1950s to the ’80s its signature became synonymous with a whimsical, extravagant, even ironical take on luxury. In 2021, after thirty years out of the market, CRSL was challenged with the task of creating a new brand identity to support the relaunch of Georges Briard as a protagonist in contemporary homeware.

Our main goal was to create a modern yet nostalgic look and feel that would appeal to a new generation of design enthusiasts while also retaining the brand’s original charm. The result is a fresh and contemporary look that still paid homage to the brand’s history.