Project developed for the Packaging course in the Online Master in Challenging Branding at Labasad Barcelona School of Art & Design.
We want to free ourselves from the cloying sweet, from the sweetie, innocent and childish. Mellow, for the sweet, provocative and fresh. Stick your tongue out at the established.
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow2.jpg?fit=1600%2C1035&ssl=1)
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow3.jpg?fit=1600%2C2158&ssl=1)
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow4.jpg?fit=1600%2C2158&ssl=1)
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow5.jpg?fit=1600%2C2158&ssl=1)
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow6.jpg?fit=1600%2C2158&ssl=1)
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2022/02/mellow7.jpg?fit=1600%2C1832&ssl=1)