Earth2Pots

EARTH2POT foods is an initiative aimed at making everyone lead a disease-free life. This project aims to understand different ways to look at branding, as ‘encouraging people to eat more nutritious food. To simplify, clarify and visually appealing. The new visual identity promotes the brand values like trust, health and transparency. The visual elements evoke a sense of freshness through warm colour pallete, organic illustrations, simple layout and smooth yet trustable shapes. The tall leaves show growth and freshness. The vibrant colours give an earthly feel to the brand.  The overall composition is arranged to visually appeal to the brand name as well as build a bond of health.