Felons Blueberry IPA Limited Release


Beautifully Brewed & Radically Ripened

The latest limited release can design for Felons Brewing Co., Blueberry IPA. Juicy, fun, and bursting with colour, our pack design is a tribute to the Australian summer blueberry harvest. Farmer Nick of Crow’s Nest Blueberry Farm, said that the best way to enjoy blueberries is to grab a handful fresh from the bush and toss them into your mouth in one go. We’ve channelled this in our concept with summer sunset hues and bouncing berry folly. To create a berrylicious aesthetic, we printed on a metalised label stock to achieve metallic pink highlights and hit the deep purple berry tones with a gloss high build for extra juiciness. The result is a striking pack design that celebrates the beloved blueberry in this fun-loving limited release.


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Visualisations/animations: Jack Hawkins 

Felons Brewing Co