Bjørn is a beverage brand that was established in one of the craft breweries in Poland. Its products are 100% vegan-friendly and gluten-free.
Our biggest challenge in developing the brand was to create a concept of visual identification that will be represented by the character. Bjørn is a male name in many countries, but also a term for a buddy or a nickname of some kind. We knew that the drinks to be made would contain additives from all over the world.
As a result, we decided to make the character of Bjørn a traveler who brought inspiration from his travels to each of the drinks. The brand’s visual identity is a combination of simplicity, intense and contrasting colors and illustrations that blend in with the minimalist packaging layout.