OYZO MYTILENE

Summer delight

Packaging design for the new EVA ouzo company, based in Mytilene (capital of Lesbos island in Greece), distributed exclusively to a well-known Greek supermarket chain.

The sardine depicted on the label is a well-known fish of the island and is also known as a perfect accompaniment to ouzo.

The color palette, the style of (custom made) typography, and illustration, adopt the aesthetic of the traditional greek grocery shops applied to a postmodern version.

The goal of the product is to make a strong stand out on the store shelf. The plethora of products and competition has created the need for design that will give new impetus to the type of product with a vibrant and attractive identity.