Heart Tissue
The new Heart Tissue packaging series reflects the brand’s renewed identity, blending organic forms with a warm, positive aesthetic.
The updated logo of Heart Tissue redefines the identity of a company specializing in the production of paper products such as toilet paper, napkins, tissues, and tablecloths—offering quality and softness in everyday life. The design approach was based on the evolution of the existing brand mark, maintaining a visual connection with the previous identity while simultaneously refreshing its aesthetic.
Drawing inspiration from the texture and movement of paper itself, the word “Heart” is depicted with lines that evoke the feeling of a sheet of paper unfolding. This unrolling element enhances the sense of familiarity and closeness conveyed by the brand name, as the product becomes quite literally “your paper”—an essential part of daily life. The word “Tissue,” designed in a modern, clean typeface, acts as a stable and reliable element, balancing the dynamic motion of the handwritten style. The coherence of the new branding is further reinforced through the consistent typographic approach used in the packaging information, shaping a unified and recognizable identity.
The color palette was carefully selected to create a cozy and pleasant feeling, positively influencing the shopping experience. The result is a modern and instantly recognizable packaging design that communicates the brand’s core values: care, quality, and everyday comfort.
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