Kudo’s Bowl is Acai booth located in Northcoast, Egypt. With a new brand positioning, the owners wanted a visual identity that was both non-standard and fun. The brand does not have a specific target audience and seeks to reach children, men and women of all ages. Thus choosing vibrant catchy colors was the best choice to reach our target and to stand-out between the hunderds of brands that is located in North coast in summer season.