Frunut

FRUNUT is a fruit-and-nut snack brand seeking a fresh and distinctive presence in a crowded healthy-food market. The branding centres on a clean, nature-inspired visual system that blends playful organic forms with a premium, minimal aesthetic. A custom soft-curved logotype and a versatile fruit-nut icon form the core of the identity, supported by a vibrant yet balanced colour palette and clear flavour-coding.

Packaging emphasizes simplicity, shelf impact, and tactile quality through refined typography, subtle textures, and premium finishes. The result is a cohesive brand world that communicates freshness, craftsmanship, and approachability. The system is flexible, scalable, and designed to help FRUNUT stand out while remaining true to its natural, wholesome positioning.