13:30 La hora del vermut

“13:30 La hora del vermut” is one of the great projects carried out for the centenary winery Baronía de Turís.

The packaging had to show a brand personality for the 100 years of the winery, which was born in 1920, and we wanted to represent the “modernist period” that was such a landmark in the architecture of the city of Valencia. And we also had to reflect the tradition that the winery has with this type of liqueur.

The name “13:30 La hora del vermut” was also proposed by La Nube de Ideas, marking one of the main moments to have a vermouth, before lunch.