KLAR HYDRA-BOOST SERUM

KLAR is “clear” in the German language, carrying the meaning of crystal clear liquid to match with the brand’s essence of maintaining hydrated skin.

Key visual concept inspired by the combination of water droplets and the boosting impact. The blur effect applied on the main visual brings out the experience of the serum – gentle and does not irritate the skin.

Art Direction: YeeYn
Concept & Design : Xile-

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