Alma Negra

Alma Negra is a brand focused on rings with rock & roll style and mysticism, a brand with clients demanding adventure and new experiences, the brand is inspired by a character born in the Mexican Catholic walks or pilgrimages, “El Viejo de la Danza” this character is the representation of sin, a demon or the devil and is strategically simulating the persecution of believers, giving a classic scene of the monster chasing the angel. The typeface is a classic serif with gothic details, a typeface that can be found on a gargoyle, in an old forgotten monastery, or on the Ouija board.