CF Napa Brand Design

2787 Napa Valley Corporate Dr, Napa, CA 94558, USA

Unifying Spirits came to CF Napa with the task of reinvigorating their newly acquired brand Cocktail Caviar. As the first alcohol-filled popping boba product, the brand faced challenges with consumer education. The brand name created some confusion, bringing fish egg caviar to mind as opposed to an exciting, unique alcohol beverage choice. With non-alcoholic popping boba increasing in popularity, it was imperative that the new design capture this audience with the promise of a fun and trendy drink option under the new brand name Boba POPS.

CF Napa designed a custom bottle with a wide mouth to allow for the boba to be carefully spooned out of the container without breakage. To show off the product inside, the glass was adorned with modern and clean screen-printed branding. The design utilized circle graphics to communicate the promise of boba. Prominent white text for the brand name and description across the range of flavors allowed for the bright colors of the boba to POP off the shelf.