FOI: Packaging Design System

FOI Foods aims to make healthier alternatives for everyday condiments. They ensure that their ingredients are sustainably sourced, and support the farmers with fair pricing.

After successfully launching their products and receiving a positive response, they came to us to revitalise the brand and add more engagement, through the packaging.

We developed a design system that brought freshness and sprightliness to the range. Playful and bold typography, bright colour-scheme and ingredient imagery was combined into a unit that calls out to the customer.

The completely redesigned packaging is now on the shelves and in online stores.