La Pastisseria

La Pastisseria is a prestigious haute patisserie store created by Josep Mª Rodríguez Guerola, winner of multiple pastry awards. The objective was to launch a range of products for the introduction of his brand in the supermarket, without leaving aside its gourmet essence. To achieve this, an art direction was created with a type of photography that exalts the dessert, giving it a dramatic light and making it very appetizing for the consumer. On the other hand, care has been taken to the smallest detail, designing a back that also transmits visually, indicating the elements of which the dessert is composed in a different way than usual.