Pedacinho do Céu – Edição comemorativa ao 419 anos de São Luís – MA

Phiblo

São Luís - MA, Brasil

This packaging was developed in partnership with phiblo creative

São Luís is a beautiful capital, land of poets, writers, artists and brands that know their value. In gratitude to this beautiful land, phiblo joined Brigadeiria Zeus in a partnership to give and thank such a beautiful city!

How were the little piece of heaven cans born?

The little piece of heaven cans is a product of Zeus Brigadeira where he first had the idea to celebrate the birthday of São Luís – Maranhão. The prints represent what is most representative on the island of love, the immense diversity of Portuguese tiles, which were brought by Portugal at the time of the colonization of São Luís. Leaving the city known today, Lisbon in Maranhão is recognized by UNESCO as a World Heritage Site.

The partnership?

For this year’s version, Zeus Brigaderia didn’t think twice about calling the Phiblo studio, a design studio from Maranhão that creates brands and packaging for all of Brazil and the world.
Showing the work of Maranhão and giving this cultural and humanized value to the Zeus brand and both.

Where are the can tiles from?

Every year, a handpicked selection is made to find out which five pieces will be chosen. (How many?) yes! In addition to introducing the tiles, we also want to bring a story. It’s because we chose after all they were all brought in for some reason.

The tiles for this year 2021 were Rua da Savera, a street next to Rua do Ribeiro, where it is also known as the source of Ribeiro. Rua da savera brings a story because many of its residents are old residents who carry a childhood story of how to play in the street, leave early for school. And it is still one of the streets where there were no architectural changes of modernity. Showing a portrait of Nova São Luís.

 

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