Full Generation Energy

Agency: The MYBRAND AGENCY
Art director: Jeyhun Karimov
Location: Azerbaijan
Project Type: Produced
Client: APLUS Co LLC
Product Launch Location: EUROPE
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Can
Printing Process: Digital printing

FULL Energy is a low-calorie, sugar-free, energy drink. The brand currently has 2 different flavors – Orijinal, and Impulse. Each flavor has an additional amount of caffeine. The company is mainly targeting athletics, helping them perform better workouts. The logo is a custom-made typeface for the name Full Energy with hidden lightning in the negative space. The labels are a combination of a minimalistic look and fresh gradient colors.