DORMEUIL Cloth Paris
EVENT PACKAGING DESIGN
A French player in the textile industry since 1842, Dormeuil creates fabrics of exceptional quality. As a privileged partner of the most famous fashion houses, Dormeuil references 3,000 innovative products for exceptional custom-made creations.
On the 180th anniversary of the brand, a new fabric quality has been launched with a very premium positioning.
To celebrate this new product, Dormeuil asked 2S Global Design to develop an event box that would reflect the brand’s DNA and values: excellence, luxury, creativity. Dormeuil wanted a luxurious, aesthetic, practical and durable object.
So, we created a design as luxurious as it was clever to present the fabrics of this new collection.
Instead of arranging them flat like most of the time, we wanted to make these fabrics live by giving them a role in the overall design of the box.
The samples are presented on hangers, so that the customer can see the whole collection at a glance and feel the quality of the fabrics by handling them as they wish. This presentation is also a wink to the future clothes created from these exceptional fabrics, which will be put on hangers. The matte lacquered wood rack, covered with hot gold and gold metal, becomes a handle when the lid is placed on it. A finish worthy of the luxury fabrics presented in the box.
2S Global Design also defined the graphic identity of Dormeuil, working on a unique brand block for the event and an independent pouch with a cut-out in the shape of the D of Dormeuil, to protect the fabrics before installation on hangers.
Missions of the agency 2S: