F.A. Poole & Co. Distillers came to CF Napa to refine their story and create the packaging design for their Mersey Craft Spirits brand. The brand owner was inspired by his grandfather, F.A. Poole, whose adventurous spirit led him to brave the open ocean aboard the Queen of the Mersey. The products of Mersey Craft Spirits are curated from a collection of discovered spirits from all over the world, igniting the spirit of exploration in the imbiber.
For the main graphic, CF Napa drew the brand icon as a ship to honor F.A. Poole’s travels on the Queen of the Mersey. The label design’s usage of type and label shape is a modern take on nostalgic travel tickets. The inclusion of the recipe and bottle numbers emphasize the brand’s unique curation model and limited production.