Viñas de Rober Wines

Vantablack Studio

Mendoza, Capital, Mendoza, Argentina

We are a design studio specialized in branding and packaging design for various products, mainly alcoholic beverages. From Vantablack Studio we are happy to have the opportunity to work on special and collaborative projects, working to create brutally extraordinary things. In this sense, we are here to show one of our special projects for Viñas de Rober, a product of Olivicola La Portada Establecimiento.

Viñas de Robert is the result of the continuous work of a great team that since 1969 continues a family legacy. Currently, it is managed by the third generation of the family, looking for excellence in its products and preserving its family essence.

This team is headed by enterprising women, Celeste and Belén Díaz, who were the ones who proposed the challenge of updating the image of their products to generate a repositioning of the brand.

Viñas de Rober Malbec and Bonada-Malbec is a wine produced in Mendoza, Argentina, land par excellence of the best wines in the world.

We propose a set of labels where the strategy focuses on attributing a strong identification to the brand and its varieties in a gondola context where different wine brands are located.

The careful choice of typographic pairs together with the combination of elements results in a balanced packaging between the simple and elegant and the modern.