A great cookie has been a life savior for many of us on those stressful days, and now, with Chippewa Falls, you can find it soft on the inside and crunchy on the outside, tasteful cookies, to make loving yourself even easier.
Fall in love with being you!
The goal was to create branding and packaging that could represent love and youthfulness inside this modern aesthetic that matches so well with the target audience. To give this clean and yet tasty look, I decided to use photos of the cookies and their ingredients, combined with basic and vectorial elements all over the packaging. The colors also came in to reinforce the love atmosphere.
Graphic and packaging design: Alexandra Pombo / www.roledaale.com / @roledaale
Chippewa Falls is a cookie brand created as a study project.