Bub’s Brew

Bub and Grandma’s came to us in 2019 to start talking about a project he was working on. At this point, Bub’s was a well-established bakery, but Andy started to bake bread with the intention of creating a sandwich shop. Several years and a full-blown wholesale bakery later, it was time to get back to building the restaurant. As we started to put the pieces together at the beginning of 2020, the global pandemic hit and things paused for a while. We might be skipping over a few parts but the whole story can be read in the book we designed for Bub and Grandma’s and published by Some-Kind Press.

When we picked things up the bakery was going as strong as ever and the restaurant was well underway. What really excited us about the project was the community surrounding their bread and its devoted following. We created an identity for the restaurant and bakery that reflected the variety of inspirations Andy had in mind as we worked through the design process. The identity is just that, a reflection of Bub and Grandma’s, a ridiculously fun group of people that are very serious about the food and drink they make.

With all our projects, we are interested in creating visuals that will both stand the test of time and still feel of the moment. This extended into the environment of the restaurant where we helped guide materials, construction, placement, and flow. There was also quite a bit of hand-done signage done at the restaurant, as it’s something we offer our clients with physical spaces. It’s always a joy to take what we create and bring it to life in the environment, which also extended to the packaging for Bub’s own custom roast, affectionately called Bub’s Brew made with a custom typeface just for Bub’s.

In the same spirit of community, it made sense to reduce waste and offer customers refillable packaging that would keep them coming back. We pride ourselves on the physical production of the visuals we create and crave tangible items that serve a purpose beyond their original intended use.