Indian Sweets Packaging

Packaging Redesign for an Indian Sweet Store in Baranas (Varanasi, India). The inspiration came from the history, heritage, old city architecture & cultural heritage.

The city is famous for its chaat & sweets, and of course, there is the old world charm of exploring the city via its galis (lanes) & gazing into the unknown across the Ganges while sitting on its ghats. The City, Varanasi has been home to many Bengalis which has resulted in good sweet shops over the centuries where you can get authentic sweets made from chhena (type of cheese curd in India, similar to cottage cheese). And then there are many varieties of sweets made of khoya (solidified dried milk used in India to make sweets).