INTRO brand extender

Packaging design for the INTRO brand extender.

ABOUT

Tasked with creating a series of extension cords to be sold in both traditional brick and mortar stores as well as in the vast digital marketplace, the project required a packaging design that would command attention and convey the brand’s identity.

SOLUTION

Enter Shmoylov, whose visionary creativity resulted in a rigid cardboard box adorned with a hanger, providing endless layout options whether hung on a hook or displayed elegantly on a shelf. Drawing inspiration from the brand’s colors and pattern, the designer integrated them artfully onto the box flaps, creating a seamless brand experience for the consumer. Adding a touch of sophistication and modernity, the gradient plate below the power strip’s main image, set against a tranquil light blue background, made the product a standout amidst a crowded marketplace.

RESULT

And as expected, the packaging design has proven to be a surefire success in boosting sales of the INTRO brand’s products, be it in classic retail, DIY formats, or online marketplaces, and is now available to consumers in Russia, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, and Moldova.