Geworin Tablet

Project Overview

Geworin tab, released in 1977, has taken place as Korea’s favorite pain reliever and first aid medicine for 40 years. From April 2020, the project aimed to further grow the brand status as the representative Korean pain reliever by replacing the old image with young and new and integrating the visual to express the effect. We established the unique design direction of the Geworin tab while holistically considering the present brand status, features of the product, and target customers. Enhancing the brand image that has been grown to fit the needs of customers and the trend of now,  and neglecting the identity as Geworin tab that was the same for 40 years, We want to reflect the renewed feature of the Geworin tab to the design symbolically.​​​​​​​​​​​​​​