Geworin Soft

Project Overview

Launched in 1977 and successfully entered the analgesic market with rapid and excellent efficacy, Geworin has been with consumers for over 40 years and has established itself as Korea’s representative pain reliever. Geworin Soft, released after Geworin Jeong, is a product that focus on ‘woman wellness’ in line with changing trends and consumer needs, and it needed a unique brand identity and key visual for the product.

Project Goal

Started in 2019, this project was started with the goal of establishing the identity of Geworin Soft based on the existing Geworin brand value, and establishing consumer-friendly package design and system. The project was carried out considering the consumer awareness of Geworin as a ‘fast-acting analgesic’ and aiming the ‘anti-aging’ of the brand through asset linkage.

Brand Core Value

The brand value and direction of Geworin Soft was established by considering the trust that the existing Geworin delivers to consumers, the features of Geworin soft capsules, and core efficacy. In particular, we made the concept of ‘My first menstrual analgesic’, as the product is composed of mild ingredients that can be taken from 11-year-old girls.