HJC 50th Anniversary Brand Book Editorial Design

HJC 50th Anniversary Brand Book

HJC, which has made the best motorcycle helmet since its foundation in 1971, celebrated its 50th anniversary. The title of the book “Race to Perfection” shows that it contains a vision and calling for the path HJC has taken over the past 50 years and the way ahead. We have worked on the project based on HJC brand analysis for a considerable amount of time. The HJC project, which started in 2020, was completed in 2021.

Editorial design

We organized the contents based on the key events and features of the brand. The key visual of the HJC brand book is a circular graphic style from the brand symbol and is applied flexibly from cover to content. Through these motifs, we could establish and represent the brand’s identity and value. And Easily recognizable neon colors enriched the visual contents of the project.