Tom & Krissi’s low-fructose products

The idea for the Tom & Krissi’s family business all started with Kristoffer Schmidt’s fructose intolerance. His mother Vera developed recipes in her own kitchen that Krissi was able to enjoy despite his intolerance. Her cakes sweetened with dextrose were so delicious that even Krissi’s best friend Tom loved them. The Tom & Krissi’s brand name was born and with it many more fructose-free and low-fructose delicacies.

HAJOK Design was commissioned to reposition the Tom & Krissi’s brand, develop the packaging design and also revise the logo. The branding experts were also asked to design the look and feel of the website and Instagram channel.

With the new packaging design, HAJOK wanted to show how delicious Tom & Krissi’s products are, while conveying that they are handmade with a lot of passion. The design team created a look that inspires trust thanks to the emotional colour world and friendly illustrations. The overall clarity of the designs plus the likeable, eye-catching typography clearly communicate what is inside the products and presents a visually striking, unified design concept that is full of character.