Vagesty crafted logo strongly promotes feminism. The “V” in Vagesty takes the shape of a female’s vulva. The female symbol at the end of the word is elevated to show that this product caters for all women.
Purple signifies royalty, encouragement, and power. The presence of a gradient color throughout the products expresses the brand’s support for sisters of all skin colors.
To include every female style; each label has a woman silhouette of a different body type. The “V” of the logo intentionally falls exactly on the vulva of every lady’s silhouette.
Last but not least, the catchwords “Cleanse it”, “Wipe it”, etc., are there to categorize the product’s usage and purpose.